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TiVo’s StopWatch(TM) Ratings Service to Provide Monthly Rankings of Top Commercials as Viewed by Tivo Subscribers

A whole new ratings race is on. It is not the start of a new TV season yet, but it is the start of a whole new ratings competition. TiVo’s “Top Commercial Rankings.” So TiVo says let the competition begin for the most watched, most time-shifted and least fast-forward television advertising campaigns in the market today.

The full press release includes samples of data from April and May.

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